The British army arrived with medicine. What changed everything was the lipstick.
When British forces liberated the Bergen-Belsen concentration camp in April 1945, they encountered tens of thousands of survivors in unimaginable condition. Among the early supplies that arrived was — almost by accident — a shipment of lipstick. Lieutenant Colonel Mervin Willett Gonin, a British medical officer on site, wrote in his diary that the lipstick "did more for those internees than any other supply could have done."
Women who had been treated as numbers, stripped of names and bodies and identity, suddenly had something that signaled they were human again. They wore it to receive medical care. They wore it lying on stretchers. They wore it in the wards where many were still dying. Gonin wrote that the lipstick "started to give them back their humanity."